Imagine you have an exceptional product line, a great website, amazing product reviews but the sales is still low. People are visiting your website but aren't making the purchase. Do you know the reason why?

Customers simply require top-notch customer service and quick resolution to their queries. They also want to be updated about whereabouts of their purchased products.

In most D2C Ecommerce Businesses, there is simply no form of personal touch between the brand and customer which leads to major hesitation about buying from the brand.

That's where you need to focus the most on, MAKING CONVERSATIONS!

You only need to find a perfect medium to communicate and learn about your customer's wishes & queries.

That's where WhatsApp Conversational Marketing is your solution!

WhatsApp is one such powerful communication channel that covers the customer's entire customer lifecycle from acquiring them till the post purchase relationships!

It's high time all D2C Businesses realise the wonders WhatsApp can do for your brand!

In this blog, I'll guide you through some tried and tested WhatsApp Marketing strategies that have worked wonderfully for my clients. These WhatsApp Marketing use cases are all that you require to shoot-up your revenue easily and quickly.

Check them out and thank me later.

2 Pre-requisites Before Setting Up The Use Cases

Before getting started, you need to fulfill these two conditions:

A. Get Your WhatsApp Business API Approved

You will require an approved WhatsApp API account which is the number all the customers and prospective customers will use to contact you.

Getting an official WhatsApp Business API approved can take upto 2-3 days.

This is a very simple process and I have created a blog specially for you. Click Here to know how to get it approved.

B. Get A top-level WhatsApp Marketing Software

To implement the Use Cases, you need to have a powerful software to get it done! Presenting WATI! A no-code, drag and drop interface. Wati is an easy to use WhatsApp Marketing software that provides WhatsApp Broadcast Messaging Facility and many other impressive features. Here's a detailed review on WATI.

WATI helps you to create automated replies for your chatbot by creating new flows where you can pretty much do anything from adding buttons, to adding lists, using images and videos in the message. The scope is endless!

Don't believe me? Give WATI a try yourself by availing the 7 day free trial.

What are WhatsApp Automations?

Once the above metioned steps are cleared, you are all set to start implementing the Use Cases.

So first let’s understand what are automated messages. They are pre-written messages that are sent usually to the customers based on a certain criteria.

There are different types of WhatsApp Automations which you can use to skyrocket your business sales and generate revenue you didn’t even know you could earn through WhatsApp Business API. So now, let’s understand the power of WhatsApp Automations.

Introduction

1. Click To Chat Ads

2. Chat Button On Website

3. WhatsApp Conversational Landing Pages For Assisted Sales

4. Abandoned Cart Recovery Messages on WhatsApp

5. Order Confirmation Messages on WhatsApp

6. Shipping Notifications on WhatsApp

7. Feedback Messages That Sell

8. Permission Broadcast Campaigns That Sell

9. WhatsApp Customer Support Chatbot

10. Shared Team Inbox

Ready To Boost Your Ecommerce Business With WhatsApp Marketing?

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1. Click To Chat Ads

In simple words, Click to Chat ads is also identified as Click-to-WhatsApp advertising that allows you to add a “Send Message” button to the ads you run on Facebook or Instagram.

This “Send Message” opens the audience’s WhatsApp with a pre-filled message that will be used to start a chat with your D2C business.

Why Use Click To Chat Ads For Your D2C Business?

✅Quick communication

Click to Chat Ads help to speed up the process of converting a lead to buying customers by allowing faster conversations with leads.

✅ No more form filling

Click-to-WhatsApp advertising is so easy that all the lead has to do is click on the CTA and it will automatically open their WhatsApp preferably with a pre-filled message and all they have to do is: Hit Send. No more boring form filling process where the most of the drop off happens

✅ Own you customer's data

Click-to-WhatsApp advertising not just helps gather conversational leads, but it also helps you OWN DATA. You can use this data to retarget the leads at any given moment. Okay seriously, it can’t get better than this

Tips for Designing Click to WhatsApp Ads

✅ Use attractive visuals.

✅ Describe in the ad visuals that the CTA will open the user’s WhatsApp

✅ Use catchy descriptions like ‘Get Advice’

✅ Refrain from using terms like “Ask the Chatbot”

A successful Click to Chat advertisement

1. Showcase an exceptional advertisement on Facebook. The product ad should be super intriguing for the audience. In the visuals mention what the result of the call to action will be. In our case, it will take the user to their WhatsApp with a pre-filled message saying ‘Hey, I want to know more about the Milk Frother’.

2.The response should typically start by praising the lead’s decision for starting conversation with your Ecommerce business. Then, you start explaining the product. I have briefly described the Milk Frother and given out its features.

3.To accelerate the buying process, you can add a time bound offer for your leads. You should end the message by giving out the order link or adding an order now button.

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

2. Chat Button On Website

A chatbot on your website is a passageway for your potential customers to get to know your brand, ask their queries about a particular product and even share if they want a customized order from you.

This is where you can set up a WhatsApp Chatbot or a customer service team to respond to your customer's questions and generate high quality leads by taking them to WhatsApp.

A simple conversation can lead to trust building between your customers and your brand that eventually makes the customer buying experience smooth and seamless.

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

3. WhatsApp Conversational Landing Pages For Assisted Sales

85% of the people who visit your website don’t end up buying your product.

When someone chooses not to buy your product, one of the major reason behind this maybe that they still have doubts in their mind.

To address these doubts, enters 'WhatsApp'. All you have to do is replace the 'Buy Now' button with 'Buy Now on WhatsApp'. It is an additional step but it helps in generating strong conversational leads.

This simple change to your website can easily increase your sales and enhance your customer's buying experience.

But just in case, people still end up not buying your product, then you have with you strong conversational leads who have given a green signal to receiving messages and notifications from you.

What is the Need of WhatsApp Conversational Landing Pages?

✅ Generate more revenue

With 'Buy Now on WhatsApp', you can assist your prospective customers into buying your product. You can also help clarify the potential customer's query regarding your product, thereby persuading them into making a purchase.

✅ Lead generation

WhatsApp helps you generate high quality conversational leads in the form of data that you own. Even if a lead does not make a purchase despite starting a conversation with you on WhatsApp their number is still useful when it comes to retargeting.

✅ Retargeting

When a potential customer visits your website he may or may not buy your product. But you don’t have to worry. You can simply add the ‘Buy Now Button on WhatsApp’ you get high quality conversational leads which you can retarget at any given time. Isn't that amazing?

Interesting Use Case of WhatsApp Conversational Landing Pages

To enhance the customer buying experience, you can take the customer to WhatsApp when they click on ‘Buy Now on WhatsApp’ and assist them in making a purchase.

You can also use this to solve the queries related to functioning of your product by sharing demo video tutorials or blogs. The scope is unlimited. This simple change will open a vast window of opportunities for your D2C business.

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

4. Abandoned Cart Recovery Messages on WhatsApp

Did you know that seven out of ten orders are abandoned in the cart? Sounds relatable, right?

Abandoned Cart Messages remind the prospective customers about the items they left in their cart and try to persuade them into completing the purchase they were on the brink of making.

Why Send Abandoned Cart Messages?

✅ Helps Increase Sale

An abandoned Cart represents a potential profit you might end up making if you put a little more effort! By using this WhatsApp Automation, we have been able to retrieve 35-38% of those abandoned carts and actually make a sale out of it!

✅ Resolves customer's doubts

By adding a personalized touch to the abandoned cart message, you can understand their hesitation into buying your product, resolve their doubts and crack the deal right there.

✅ Retarget the potential customer

You already have the potential customer’s attention. They already like your product which is why it is in their abandoned cart in the first place.

So instead of trying to target a new set of audience, it’s better to direct your attention towards the people who have already shown interest in your product.

Information to be included in an Abandoned Cart Message

✅ Start with a catchy headline.

✅ Come up with a persuasive copy.

✅ Showcase your wonderful product with an image

✅ Add in the product’s features as well

✅ Create a sense of urgency

✅ Give enticing offers

✅ Don’t forget to add the call to action.

Two Angles to a Successful WhatsApp Abandoned Cart Message

1) Give a reminder of the products abandoned in the cart

With a catchy copy, grab your potential customer’s attention. Gently push them into buying the products they loved in the first place.

Attach a link that directs them to your website page. This simple message has a lot of potential to bring back your lost customers.

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

2) Give out an exciting offer they can’t refuse

Sometimes a simple message might not get your potential customer’s attention. In that case, you might need to pull some other tricks. Giving out a discount is the most effective way to convince someone to make a purchase.

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

5. Order Confirmation Messages on WhatsApp

Order confirmation messages are assurances sent soon after a person makes an online purchase from your Ecommerce Store.

This informs the customers that their purchase was successful.

For most businesses these messages are just mandatory transactional messages but only smart marketers know how to turn this boring message into a golden chance to generate more sales or bring in extra traffic to your websites, blogs and more.

Why Send Order Confirmation Messages on WhatsApp?

✅ Better Click Through Rate

Usually most Ecommerce companies send Order Confirmation Messages through Emails or SMS which has an open rate of less than 10%. But the same message sent via WhatsApp has more than 90% open rate. That’s crazy!

By using this message, you can urge your customers to explore more of your products.

✅ Two Way Communication

Order Confirmation Messages sent through Emails or SMS are usually just a one way communication with the customer but with WhatsApp you can turn this into a two way conversation with them.

✅ Helps in Upselling and Cross Selling

Let me explain this with a simple fact. It takes five times more money and effort to attract new customers than to keep the one you already have. An order confirmation message opens the doorway for future purchases from your existing customers.

Information to be included in an Order Confirmation Message

I am about to tell you the secret blend of spices that can turn a boring order confirmation message to a money-making tool.

✅ Greet your lovely customer with a thank you message

✅ Include the name of the seller

✅ Acknowledge the customer by his/her name

✅ Input the price and the order number. Spice it up with an image and description of the ordered product

✅ Throw in the estimated time of arrival as well

Two Angles to a Successful WhatsApp Order Confirmation Message

1) Entice your customers to explore more

Here’s one way to use WhatsApp Order Confirmation Message.

For example, You own a coffee company. The customer just ordered filter coffee from you. Instead of just giving a simple order confirmation message with the same old basic information.

While they are waiting for their product to arrive, you can simply nudge them to check out your other products of your brand like Instant Coffee, Milk Frother, Hot Chocolate and what not!

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

2) Encourage them to check out your social media handles

If your brand is a social bird and you want more and more people to join your community. Here’s what you can do.

For example, Add a copy that persuades your customers towards your social media handles like Instagram, YouTube, Facebook or even your blogs.

It depends on you, how you want to customize these messages and turn them into your advantage. This is just a teaser! The scope is endless!

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

6. Shipping Notifications on WhatsApp

Through this WhatsApp Automation, you send a basic WhatsApp message informing your customers that their much awaited product has been shipped from the warehouse and is about to reach them soon.

A shipping notification generally comprises product details, its status, timing and its location at the moment the message is sent.

Why Send Shipping Notifications?

✅ Enhance Customer’s Buying Experience

It’s not just about delivering the product on time. It’s about providing exceptional customer experience that on its own is enough to get repeat customers.

✅ Reduce Buyer’s Anxiety

A buyer may at times suffer from unwanted anxiety or stress related to the whereabouts of their order and the best way to reduce that is by sending them timely shipping notifications.

✅ Helps in Upselling and Cross Selling

Sending shipping messages can be used as just another way of upselling and cross selling by improving the buyer’s experience.

According to an article in Forbes, around 80 percent of a company’s future revenue will come from 20 percent of its existing customers.

Information to be included in a Shipping Notification

✅ Greet your customer

✅ Include the name of the seller

✅ Acknowledge the customer by his/her name

✅ Input the price and the order number

✅ Add the shipping details

Two Angles to a Successful WhatsApp Shipping Notification

1. Give out a simple order shipment notification

Give out a very plain order shipment message by informing your customer that their order has been shipped. You can also add the order details.

You should keep this message short and crisp and cut to the chase by giving out the tracking link for the order.

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

2. Use order shipment messages as an opportunity to cross-sell

Now that you’ve finally given out the shipping details, it’s time to introduce products similar to the one they bought. Justify how it’s relevant to them to buy the product along with the one they already placed the order for.

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

7. Feedback Messages That Sell

Feedback messages are very helpful when it comes to Ecommerce businesses. These messages can be used smartly to upsell and cross sell by maintaining a conversation with the customers even after the purchase has been complete.

WhatsApp is an amazingly effective tool to collect one on one feedback from the customers.

Why Use Feedback Messages?

✅ Give personalized touch

Feedback messages are a great way to tell the customer that you care. They create a good relation between you and the customer.

✅ Understanding concern of the customer

Feedback messages are a great way to understand customer's suggestion as well as offer them alternate products.

✅ Increase sales

These messages are great way to engage with the customers at the same time increase your revenue by offering special discounts and offers.

Information to be included in a Feedback Message

✅ Acknowledge the customer by his/her name

✅ Greet them with a Thank you message

✅ Mention the product they have purchased from you

✅ Give Discount offer/Additional perks

Successful Feedback Messages

When the product reaches the customer, send a broadcast message asking for feedback. Keep the message conversational. For a positive feedback, offer customer a discount for their next purchase. In case of negative feedback, ask them to share their experience.

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

8. Permission Broadcast Campaigns That Sell

Permission messages give users the chance to voluntarily choose what they want to learn more about without feeling violated. This approach ensures that those businesses that pay closer attention to their message create a more significant impact.

WhatsApp permission broadcast campaign is much effective than the SMS and emails. The messages when crafted well can start a conversation with your customers leading to sales.

Why Send Permission Based Broadcasts?

✅ Lead generation

Permission campaigns are great tool to generate high quality conversational leads in the form of data that you own. Even if they do not end up making a purchase in spite of giving access to you, still there is still a possibility for a future sale.

✅ Higher Conversion Rate

After getting permission from the customer, it's now time to entice them with special offers and increase your revenue.

✅ Stronger relationship with your customers

Permission campaigns serve for having a one-on-one conversation with the potential buyer. It also improves the overall buying experience of customers.

Successful Use Case of Permission Based Broadcasts

Initially make the sale announcement and request for permission to show offers to your potential customers. Send reminders to the ones who give positive response, mentioning the deadline for sale and the discount offer.

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

9. WhatsApp Customer Support Chatbot

With WhatsApp API in place, a WhatsApp Chatbot can serve as a 24/7 salesman for your brand by answering the FAQ’s and helping your customers navigate through your products. It can even answer complex questions for you when a customer support person isn’t available.

By giving customers a smooth and hassle free buying experience, you turn them into your loyal customers and can easily get repeated purchases from them.

To learn how to create these WhatsApp Chatbots easily using WATI WhatsApp Marketing Software, Click Here >>

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

10. Shared Team Inbox

All the messages that come to your official WhatsApp API number can be handled easily by your team. They can have a login access which they can login anywhere from the world in any device.

This team can address your customer’s queries and also sell. This is a much more organized way of answering your customer’s questions.

With this feature, it becomes convenient to set up an entire team instead of just one member reponding to the customer's queries. This way your business can take care of multiple customers at one time and make good sales

If you want to learn about this WhatsApp Automation in detail and want a step by step video instructions on how to implement it, Click Here >>

Ready To Boost Your Ecommerce Business With WhatsApp Marketing?

I have applied these WhatsApp Automations to my real life clients and they have seen crazy profits!

Here's a case study of one such client who benefited greatly by using WhatsApp Marketing and I am sure your business too can use these strategies and make more money each day with the power of WhatsApp.

Now if you feel like you can implement these WhatsApp Automations by yourself, you would definitely need some guidance, so for you, I have created a WhatsApp Marketing Playbook Library where you can find proper step by step instructions to implement these automations.

Along with the instructions, you will even find easy copy paste templates for all these automations so you will have everything readymade in your hand. You're simply just one click away from learning all in depth about WhatsApp Marketing.

I hope you had a good read.

10 Powerful WhatsApp Marketing Use Cases For Ecommerce (2022)

10 Powerful WhatsApp Marketing Use Cases For Ecommerce (2022)

2 Pre-requisites Before Setting Up The Use Cases

A. Get Your WhatsApp Business API Approved

B. Get A top-level WhatsApp Marketing Software

What are WhatsApp Automations?

Table of Contents

Skyrocket your eCommerce Business with this FREE WhatsApp Marketing Blueprint

1. Click To Chat Ads

Why Use Click To Chat Ads For Your D2C Business?

✅Quick communication

✅ No more form filling

✅ Own you customer's data

Tips for Designing Click to WhatsApp Ads

A successful Click to Chat advertisement

2. Chat Button On Website

3. WhatsApp Conversational Landing Pages For Assisted Sales

What is the Need of WhatsApp Conversational Landing Pages?

✅ Generate more revenue

✅ Lead generation

✅ Retargeting

Interesting Use Case of WhatsApp Conversational Landing Pages

4. Abandoned Cart Recovery Messages on WhatsApp

Why Send Abandoned Cart Messages?

✅ Helps Increase Sale

✅ Resolves customer's doubts

✅ Retarget the potential customer

Information to be included in an Abandoned Cart Message

Two Angles to a Successful WhatsApp Abandoned Cart Message

1) Give a reminder of the products abandoned in the cart

2) Give out an exciting offer they can’t refuse

5. Order Confirmation Messages on WhatsApp

Why Send Order Confirmation Messages on WhatsApp?

✅ Better Click Through Rate

✅ Two Way Communication

✅ Helps in Upselling and Cross Selling

Information to be included in an Order Confirmation Message

Two Angles to a Successful WhatsApp Order Confirmation Message

1) Entice your customers to explore more

2) Encourage them to check out your social media handles

6. Shipping Notifications on WhatsApp

Why Send Shipping Notifications?

✅ Enhance Customer’s Buying Experience

✅ Reduce Buyer’s Anxiety

✅ Helps in Upselling and Cross Selling

Information to be included in a Shipping Notification

Two Angles to a Successful WhatsApp Shipping Notification

1. Give out a simple order shipment notification

2. Use order shipment messages as an opportunity to cross-sell

7. Feedback Messages That Sell

Why Use Feedback Messages?

✅ Give personalized touch

✅ Understanding concern of the customer

✅ Increase sales

Information to be included in a Feedback Message

Successful Feedback Messages

8. Permission Broadcast Campaigns That Sell

Why Send Permission Based Broadcasts?

✅ Lead generation

✅ Higher Conversion Rate

✅ Stronger relationship with your customers

Successful Use Case of Permission Based Broadcasts

9. WhatsApp Customer Support Chatbot

10. Shared Team Inbox

Ready To Boost Your Ecommerce Business With WhatsApp Marketing?