How LocknLock Boosted Up to 65% Sales With The Power Of WhatsApp

Brand Story

LocknLock is a Korean based Food Storage Brand in India that offers a wide range of storage products ranging from plastic containers to kitchenware sets that are ideal for their female target audience.

LocknLock provides high-quality products with a strong emphasis on customer satisfaction.

This resulted in the brand having over 6 lakh satisfied customers across India, and it has continued to grow rapidly to this day.

Challenges Faced By Locknlock

'Communication is the key,' according to Vidit Dedia, the Founder of LocknLock.

Being in touch with your customers and understanding their needs firsthand is extremely crucial for any company. Even with Email and SMS practices in place, the desired results weren't achieved for LocknLock. That's when the search for Conversational Marketing Agencies began!

Enters Alpha Marketer, the country's leading WhatsApp Marketing expert. With WhatsApp being the most popular and powerful platform, it was evident that this app would be one of the first to bridge the gap between LocknLock and its customers.

Customers usually purchase from your brand only once before switching to other brands as per their convenience. This was the most difficult barrier LocknLock aimed to overcome: getting repeat purchases from existing customers and gaining their loyalty.

Let's see how Alpha Marketer used its WhatsApp knowledge to help LocknLock perfectly overcome this issue!

Success Stories

1. Women's Day Waitlist Campaign

They ran their paid ads 7 days before the actual event and began collecting leads, their potential customer's data.

After adding them up on WhatsApp, LocknLock nurtured those leads, sent more information to them about the brand, understood their requirements and tried to solve their particular concerns regarding the brand.

The outcome of this particular practice was spectacular! When compared to their normal sales practices, this 7 day Waitlist Campaign increased LocknLock's monthly sales by approximately 65 percent!

Success Stories

1. Women's Day Waitlist Campaign

They ran their paid ads 7 days before the actual event and began collecting leads, their potential customer's data.

The outcome of this particular practice was spectacular! When compared to their normal sales practices, this 7 day Waitlist Campaign increased LocknLock's monthly sales by approximately 65 percent!

Alpha Marketer helped me build confidence and made me believe that WhatsApp is a channel we need to actively pursue on and put more money in to get better sales

2. Setting up Abandoned Cart Recovery messages on WhatsApp

Because abandoned carts are every business owner's worst nightmare, Alpha Marketer instantly used WhatsApp Marketing to save LocknLock from this loss.

Where Email and SMS fall short, WhatsApp continues to shine with its high open rate. Customers being familiar to WhatsApp, open most of the messages quickly and this is where LocknLock set up its abandoned cart recovery messages for the period of 2 months.

By reminding the customers about their left products in the cart, it turns out LocknLock managed to achieve more than 50% recovery rates! With this strategy, Locknlock was able to successfully retain a large number of lost customers with the help of WhatsApp Marketing.

2. Setting up Abandoned Cart Recovery messages on WhatsApp

Because abandoned carts are every business owner's worst nightmare, Alpha Marketer instantly used WhatsApp Marketing to save LocknLock from this loss.

The money that was going to be left on the table is now being pocketed

Key Use Cases Of LocknLock

By now, it's understood that WhatsApp Marketing has been a boon for LocknLock. If this wasn't convincing enough, it's time to take a look at real experiences of customers about their seamless and smooth buying journey with LocknLock.

Key Use Cases Of LocknLock

As you can see in the images above, WhatsApp gives your customers the opportunity to ask questions and doubts about the products and that's where the set-up customer service team or a chatbot can take over and easily resolve these queries, thus making the buying hassle free and doubt free for the customers!

The images above show how the customers were confident in making a certain customized request to your brand and this would certainly not be the case if only email and SMS automation was applied, as conversational marketing is what helps build trust between customers and brands.

Allowing your customers to speak directly with your brand gives them a the peace of mind and security that is often lacking in the online purchasing processes.

Once trust is built, your customers will eventually remain loyal to your brand and will continue to make purchases from you repeatedly!

Ready To Implement WhatsApp Conversational Marketing For Your Business?

WhatsApp Marketing is the way to scale new heights in the Ecommerce industry or to add an additional revenue stream for your business. If you need help in implementing WhatsApp Marketing for your business, you can hire Alpha Marketer certified WhatsApp Marketing Experts.

To get in touch with WhatsApp Marketing Experts approved by Alpha Marketer, join the Alpha Marketer Community by clicking the button below.

How LocknLock Boosted Up to 65% Sales With The Power Of WhatsApp -
A Case Study (2022)

How LocknLock Boosted Up to 65% Sales With The Power Of WhatsApp -
A Case Study (2022)

Skyrocket your eCommerce Business with this FREE WhatsApp Marketing Blueprint

Brand Story

Challenges Faced By Locknlock

Success Stories

Success Stories

Key Use Cases Of LocknLock

Key Use Cases Of LocknLock

Ready To Implement WhatsApp Conversational Marketing For Your Business?

How LocknLock Boosted Up to 65% Sales With The Power Of WhatsApp -A Case Study (2022)

How LocknLock Boosted Up to 65% Sales With The Power Of WhatsApp -A Case Study (2022)

Skyrocket your eCommerce Business with this FREE WhatsApp Marketing Blueprint

Brand Story

Challenges Faced By Locknlock

Success Stories

Success Stories

Key Use Cases Of LocknLock

Key Use Cases Of LocknLock

Ready To Implement WhatsApp Conversational Marketing For Your Business?

How LocknLock Boosted Up to 65% Sales With The Power Of WhatsApp -
A Case Study (2022)

How LocknLock Boosted Up to 65% Sales With The Power Of WhatsApp -
A Case Study (2022)