How to upsell and cross-sell eCommerce products using WhatsApp order confirmation messages
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How To Increase Online Sales With Upselling And Cross-Selling Products Using WhatsApp Order Confirmation Messages

How To Increase Online Sales With Upselling And Cross-Selling Products Using WhatsApp Order Confirmation Messages

Order confirmation messages are among the most important messages that your customer expects; be it an email or SMS form and has the most opening rate as well.

Since most of the customers read this message, why not use this as an opportunity to make more sales? That too with the most widely used platform like WhatsApp.

In this post, I am going to share how to implement upsells and cross-sells with WhatsApp order confirmation messgage using WhatsApp Conversational Chatbot Marketing.

The Purpose of an Order Confirmation Message


Whenever a customer places an order on an eCommerce store, they are sent an order confirmation message mentioning the customer's name, contact details, order number, and the order value. Additionally some messages even include tracking details.

So, typically all these days, this was used as a customer notification which means it is a 'one-way communication'.

Businesses usually send an email or SMS text messages to inform people regarding their order confirmation details and moving forward, they can track your order with an attached link. This mode of communication is referred as a 'One-Way Communication'.

Now, with WhatsApp, the game is changing!

You can change this order confirmation message into a 'customer-conversation' trigger.

You can start a brand new conversation with your customer, and persuade them to buy more, either you can upsell or cross sell your products.

Implement This Strategy With 2-Step Process


Firstly, you need to build a conversational flow on the Dialogflow interface. With this flow, we will be able to build high-converting chatbots for your website and secondly, set-up a conversation trigger where we will be creating a message which initiates a conversation with the customer.

1) Bring Your Entire Website on WhatsApp

To build the conversational flow or the chatbot, we use a tool called Google Dialogflow.

Before starting work on Dialogflow, we analyze the eCommerce website, the various categories, subcategories, and the products. After analyzing, we understand the user flow, user journey, and then come up with a conversational flow.

Once the flow is planned systematically, we build the chatbot, using Google Dialogflow.

So, it's all a copywriting game.

In our agency, we have copywriters who will map out the entire journey, and build chatbots for you.

Once the chatbot is up and brought in your entire eCommerce store, whether it's on Shopify or WooCommerce into WhatsApp, we need to set up a trigger to initiate a conversation with the user.

2) Set-up Upsell With Order Confirmation

The WhatsApp order confirmation message will read something like this,
"Dear XYZ, your order number is ....., amounting to XYZ dollars or rupees has been confirmed..."

Then we introduce the chatbot and change the copy, introducing the chatbot and give them additional options, in the form of buttons, to check out the other products. [Above: First image on the left]

These buttons are the gateway to your website products,. For instance,
'good health/skin care/hair care'. When people click on this, they are taken to the respective products, showcase related images, videos, or GIFs. [Above: Middle image]

That's the power of WhatsApp because, it has multimedia capabilities.

With this feature, you can educate your customer better, where they can get to know more about the product and the marketing is happening on autopilot right away. Once they are convinced with the product, there's also a payment link, whre they can click and complete the payment and the sale is done.

A very powerful passive marketing and sales strategy where manyn business owners have not adopted this strategy and leaving money on the table.

So, you run ads in the front-end and people purchase from your store. After that, for the existing customers, we have an easy mechanism to educate them more about other products, get their questions solved, provide great service, and they can keep buying more and more.

This is a great playbook to increase your average order value and customer lifetime value to cut down on your CPAs on the long run.

Beauty eCommerce Client Case Study

Facebook ad campaign table data with total number being highlighted in red

This is a stat for one of our clients.

They own a small eCommerce store roughly generating around ₹6 Lakhs in revenue ($7000 approx) for whom we have implemented upsells with WhatsApp order confirmation message.

Within a matter of a month, it generated them around  ₹21,756. T
hat's close to you know 4 to 5% extra revenue, happening on autopilot.

This upsell number goes up with the number of orders that you generate.

So, if you have a big store and if it is generating millions in revenue, then similarly you can expect a 5% revenue
from this particular automation play, all on autopilot, just by setting it up once. 

This is power of the Order Confirmation WhatsApp Conversational Chatbots.

It has the potential to generate 5% extra revenue for your eCommerce business, every single month.

Alpha Marketer Chatbot

Order confirmation messages are among the most important messages that your customer expects; be it an email or SMS form and has the most opening rate as well.

Since most of the customers read this message, why not use this as an opportunity to make more sales? That too with the most widely used platform like WhatsApp.

In this post, I am going to share how to implement upsells and cross-sells with WhatsApp order confirmation messgage using WhatsApp Conversational Chatbot Marketing.

The Purpose of an Order Confirmation Message


Whenever a customer places an order on an eCommerce store, they are sent an order confirmation message mentioning the customer's name, contact details, order number, and the order value. Additionally some messages even include tracking details.

So, typically all these days, this was used as a customer notification which means it is a 'one-way communication'.

Businesses usually send an email or SMS text messages to inform people regarding their order confirmation details and moving forward, they can track your order with an attached link. This mode of communication is referred as a 'One-Way Communication'.

Now, with WhatsApp, the game is changing!

You can change this order confirmation message into a 'customer-conversation' trigger.

You can start a brand new conversation with your customer, and persuade them to buy more, either you can upsell or cross sell your products.

[Know why eCommerce businesses need WhatsApp Conversational Chatbot Marketing today]

Implement This Strategy With 2-Step Process


Firstly, you need to build a conversational flow on the Dialogflow interface. With this flow, we will be able to build high-converting chatbots for your website and secondly, set-up a conversation trigger where we will be creating a message which initiates a conversation with the customer.

1) Bring Your Entire Website on WhatsApp

To build the conversational flow or the chatbot, we use a tool called Google Dialogflow.

Before starting work on Dialogflow, we analyze the eCommerce website, the various categories, subcategories, and the products. After analyzing, we understand the user flow, user journey, and then come up with a conversational flow.

Once the flow is planned systematically, we build the chatbot, using Google Dialogflow.

So, it's all a copywriting game.

In our agency, we have copywriters who will map out the entire journey, and build chatbots for you.

Once the chatbot is up and brought in your entire eCommerce store, whether it's on Shopify or WooCommerce into WhatsApp, we need to set up a trigger to initiate a conversation with the user.

2) Set-up Upsell With Order Confirmation

The WhatsApp order confirmation message will read something like this,
"Dear XYZ, your order number is ....., amounting to XYZ dollars or rupees has been confirmed..."

Then we introduce the chatbot and change the copy, introducing the chatbot and give them additional options, in the form of buttons, to check out the other products. [Above: First image on the left]

These buttons are the gateway to your website products,. For instance,
'good health/skin care/hair care'. When people click on this, they are taken to the respective products, showcase related images, videos, or GIFs. [Above: Middle image]

That's the power of WhatsApp because, it has multimedia capabilities.

With this feature, you can educate your customer better, where they can get to know more about the product and the marketing is happening on autopilot right away. Once they are convinced with the product, there's also a payment link, whre they can click and complete the payment and the sale is done.

A very powerful passive marketing and sales strategy where manyn business owners have not adopted this strategy and leaving money on the table.

So, you run ads in the front-end and people purchase from your store. After that, for the existing customers, we have an easy mechanism to educate them more about other products, get their questions solved, provide great service, and they can keep buying more and more.

This is a great playbook to increase your average order value and customer lifetime value to cut down on your CPAs on the long run.

Beauty eCommerce Client Case Study

Facebook ad campaign table data with total number being highlighted in red

This is a stat for one of our clients.

They own a small eCommerce store roughly generating around ₹6 Lakhs in revenue ($7000 approx) for whom we have implemented upsells with WhatsApp order confirmation message.

Within a matter of a month, it generated them around  ₹21,756. T
hat's close to you know 4 to 5% extra revenue, happening on autopilot.

This upsell number goes up with the number of orders that you generate.

So, if you have a big store and if it is generating millions in revenue, then similarly you can expect a 5% revenue
from this particular automation play, all on autopilot, just by setting it up once. 

This is power of the Order Confirmation WhatsApp Conversational Chatbots.

It has the potential to generate 5% extra revenue for your eCommerce business, every single month.

Increase Your eCommerce Store's Profitablity With WhatsApp Conversational Marketing


Stay ahead of the game and beat your competitions with WhatsApp.

Increase Your eCommerce Store's Profitablity With WhatsApp Conversational Marketing


Stay ahead of the game and beat your competitions with WhatsApp.

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Pallikaranai Chennai 600100

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Let's Stay Connected

© Alpha Marketer. All Rights Reserved.
Plot no.7, Chittibabu Nagar,
Pallikaranai Chennai 600100
PrivacyTerms and conditions 

LET'S STAY CONNECTED

© Alpha Marketer. All Rights Reserved.