During festive season the ad costs rise exponentially, the ones who suffer are small scale Ecommerce business owners.
Are you tired of ad costs going up during the festive season? Do you want to get bumper sales during special occasions but aren't sure about what strategies to use?
In this blog, I am going to share a simple way which will get you sales during special occasions.
With this easy to implement lead generation strategy you will be able to generate profit and save extra money spent on ads.
I have shared some tips related to WhatsApp leads and WhatsApp broadcast which can be a game changer for your business.
So, let's get started!
People love discounts on special occasions like Diwali, Christmas, New year, Black Friday etc. because circumstances are such that people are open to make a purchase. These festive offers always work.
But there's a problem, recently people have started adopting online shopping that is why many companies are coming up with online offers.
This is why the ad cost on Facebook, Google, Instagram go up significantly during this period.
Firstly, understand that in these ad platforms people like you and me are using Facebook, Instagram, etc.On normal days advertisers bid for ad space in an auction system.
We consume our content and we see ads, for this advertiser who bids more wins the slot.
It's a good time to advertise during festivals like Diwali, New Year, etc., many offline stores come online and advertise.Large market place like Amazon, Flipkart are willing to spend premium in order to confront of the audience.
They are willing to bid very high cost to get the ad space.During special occasions there are lot more people bidding for same ad space because of which small companies experience sharp increase in ad cost.
With the help of WhatsApp ads, you have to run a wait list campaign.Run this campaign with the help of Facebook click to WhatsApp ad. Timing is interesting here.
✅You should run this ad during the occasion.Almost 99.9% advertisers bid 1 or 2 days before the festival.They sometimes also run promotional campaigns 1-2 days after the occasion.
✅You will have to be smart and run ads before 10 days.
▶️For example- Assume Black Friday is on 26th November. Run Facebook click to WhatsApp ads from 16th November.
You can also consider running ads 1 month before the occasion.During 1st week of November nobody is actively running ads or spending premium to build hype for Black Friday.
If you run ads early in the month of November there will be less competition and ad cost will be less.
The customers have WhatsApp installed on their phone, when they click on the CTA (Call to Action) button on the Facebook ad it instantly opens WhatsApp in their phone with prefilled message.
I have attached an example below.
▶️When they start conversation, you are capturing their phone number.
▶️This is how you are build WhatsApp lead list at scale.
▶️Customers also give you consent to communicate with them.
▶️You can send automatic response on WhatsApp.
▶️The message can read as shown in the image below.Through this we can convey a clear watchout message to them.
This is automatic and instant response thus will save a lot of your time and money.
In this ad, Facebook lets you to advertise and when people click on the button it will directly open your brand’s WhatsApp. This is a Facebook click to WhatsApp ad. Do checkout my blog on How To Run WhatsApp Ads on Facebook.
WhatsApp Broadcast message is an effective way to connect with customers on the ocassion day.
As people have signed up for it, they have shared their consent to recieve the notification on the sale day.
I have shared an example of WhatsApp Broadcast message in the image below.
Do check my blog on How to send WhatsApp Broadcast Messages.
For the ad campaign mentioned above you will require a WhatsApp Marketing Software.
WhatsApp Chatbot Marketing is a winning marketing strategy. It allows you to send pre-filled messages to your customers.
My go-to software is WATI. It's a simple easy to use no-code software.
If you are considering to get a WhatsApp Marketing Software avail a 7 day free trail by clicking here.
I have written a detailed blog on How To Create WhatsApp Chatbot. Do check that out.
Also, do check out the review of the top WhatsApp Marketing Software WATI.
⏩Step 1- Create an ad mentioning join the waitlist. Run this ad 10 to15 days ahead of the special occasion and make people join your waitlist on WhatsApp.
⏩Step 2- Configure automatic response that they have been added to the waitlist and they can expect a message from you on special occasion day.
⏩Step 3- On special occasion day you send a whatsapp broadcast message and see the amazing results.
So, this was all about this WhatsApp Lead Generation Strategy during special occasions.
Do checkout my blog on How To Generate Numerous High Quality Conversational Leads On WhatsApp
Hope you had a great read! Stay Tuned for more.
Incase you need further support, contact our one of a kind WhatsApp Marketing Agency NOW!
During festive season the ad costs rise exponentially, the ones who suffer are small scale ecommerce business owners.
Are you tired of ad costs going up during the festive season? Do you want to get bumper sales during special occasions but aren't sure about what strategies to use?
In this blog I am going to share a simple way which will get you sales during special occasions.
With this easy to implement lead generation strategy you will be able to generate profit and save extra money spent on ads.
I have shared some tips related to WhatsApp leads and WhatsApp broadcast which can be a game changer for your business.
So, let's get strated!
People love discounts on special occasions like Diwali, Christmas, New year, Black Friday etc. because circumstances are such that people are open to make a purchase. These festive offers always work.
But there's a problem, recently people have started adopting online shopping that is why many companies are coming up with online offers.
This is why the ad cost on Facebook, Google, Instagram go up significantly during this period.
Firstly, understand that in these ad platforms people like you and me are using Facebook, Instagram, etc.On normal days advertisers bid for ad space in an auction system.
We consume our content and we see ads for this advertiser who bids more wins the slot.
It's a good time to advertise during festivals like Diwali, New Year, etc., many offline stores come online and advertise.
Large market place like Amazon, Flipkart are willing to spend premium in order to confront of the audience
They are willing to bid very high cost to get ad space.
During special occasions there are lot more people bidding for same ad space and high spend because of which small companies experience sharp increase in ad cost.
With the help of WhatsApp ads, you have to run a wait list campaign.Run this campaign with the help of Facebook click to WhatsApp ad. Timing is interesting here.
✅You should run this ad during the occasion.Almost 99.9% advertisers bid 1 or 2 days before the festival.They sometimes also run promotional campaigns 1-2 days after the occasion.
✅You will have to be smart and run ads before 10 days.
▶️For example- Assume Black Friday is on 26th November. Run Facebook click to WhatsApp ads from 16th November.
You can also consider running ads 1 month before the occasion.During 1st week of November nobody is actively running ads or spending premium to build hype for Black Friday.
If you run ads early in the month of November there will be less competition and ad cost will be less.
The customers have WhatsApp installed on their phone, when they click on the CTA (Call to Action) button on the ad it instantly opens WhatsApp in their phone with prefilled message.
I have attached an example below.
▶️When they start conversation, you are capturing their phone number.
▶️This is how you are build WhatsApp lead list at scale.
▶️Customers also give you consent to communicate with them.
▶️You can send automatic response on WhatsApp.
▶️The message can read as shown in the image below.Through this we can convey a clear watchout message to them.
This is automatic and instant response thus will save a lot of your time and money.
In this ad, Facebook lets you to advertise and when people click on the button it will directly open your brand’s WhatsApp. This is a Facebook click to WhatsApp ad. Do checkout my blog on How To Run WhatsApp Ads on Facebook.
WhatsApp Broadcast message is an effective way to connect with customers on the ocassion day.
As people have signed up for it, thus have shared their consent to recieve the notification on the sale day.
I have shared an example of WhatsApp Broadcast message in the image below.
Also, check my blog on How to send WhatsApp Broadcast Messages
For the ad campaign mentioned above you will require a WhatsApp Marketing Software.
WhatsApp Chatbot Marketing is a winning marketing strategy. It allows you to send pre-filled messages to your customers.
My go-to software is WATI. It's a simple easy to use no-code software.
If you are considering to get a WhatsApp Marketing Software here's a link through which you can avail a 7 day free trail.
I have written a detailed blog on How To Create WhatsApp Chatbot. Do check that out.
Also, do check out the review of the top WhatsApp Marketing Software WATI.
⏩Step 1- Create an ad mentioning join the waitlist. Run this ad 10 to15 days ahead of the special occasion and make people join your waitlist on WhatsApp.
⏩Step 2- Configure automatic response that they have been added to the waitlist and they can expect a message from you on special occasion day.
⏩Step 3- On special occasion day you send a whatsapp broadcast message and see the amazing results.
So, this was all about this WhatsApp Lead Generation Strategy during special occasions.
Do checkout my blog on How To Generate Numerous High Quality Conversational Leads On WhatsApp.
Hope you had a great read! Stay Tuned for more.
Incase you need further support, contact our one of a kind WhatsApp Marketing Agency NOW!
Stay ahead of the game and beat your competitions with WhatsApp.
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© Alpha Marketer. All Rights Reserved.
Plot no.7, Chittibabu Nagar,
Pallikaranai Chennai 600100
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© Alpha Marketer. All Rights Reserved.
